Hugo van Wadenoyen (1892-1959)

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Wayside Snapshots, 1947 by Hugo van Wadenoyen

Years ago, I came across a tattered little book entitled ‘Wayside Snapshots’ in a second-hand bookshop. Looking through it, I was quite taken by the style and approach of some of the photographs. It was by a photographer I’d never heard of – Hugo van Wadenoyen. It was published in 1947, I shelved it with my other photobook curiosities and forgot about it for a while.

Some years later, whilst researching Raymond Moore for this website, I discovered that one of the people that he cited as an influence on his photography was none other than the very same Hugo van Wadenoyen. This prompted me to look at his book afresh and to try and discover something about the man behind it. Well, there was precious little on the web that I could find, and certainly no in-depth appraisal of his work and contribution to British photography.

He was elected a Fellow of the Royal Photographic Society in 1918 at the age of 26; he was to become a Founder Fellow of the Institute of British Photographers and lived most of his life in Cheltenham. He listed his interests as photography, making gadgets and house decorating…


Portrait of van Wadenoyen by Rhoda Elliott (1902–1983)

Here’s the Wikipedia entry:
Hugo van Wadenoyen (b.1892 – d. 1 Mar 1959 (Cheltenham) was a British photographer, of Dutch origins. He lived in Cheltenham England, and was an influential figure in the long drawn-out genesis of British fine art photography, especially in the 1945-1965 years when photography was not considered to be an art form.

van Wadenoyen led the “Combined Societies”; a progressive group of local photographic societies (Hereford, Wolverhampton, and Bristol) that, in 1945, broke away from the moribund Royal Photographic Society.

He undertook a series of instructional books on photography, published by the Focal Press.

Hugo van Wadenoyen, self portrait

van Wadenoyen’s book Wayside Snapshots (Focal Press, 1947) marked a decisive British break with Pictorialism in photography, was a brave early attempt to use the book format as a means of showing a photographer’s personal pictures. Some of the book’s fresh approaches to landscape strongly influenced Raymond Moore. van Wadenoyen was also a mentor to Roger Mayne, involving Mayne in the Combined Societies group exhibitions between 1951 and 1955.

This is interesting stuff; Roger Mayne – a great photographer, Raymond Moore likewise. He was also a close friend of the artist John Piper, who often used to visit him in Cheltenham. It seems that van Wadenoyen was considered to have played a key role in the development of British ‘fine art’ photography, but if he was such an ‘influential figure’ then why was there so little information about him? I guess the answer is that he was mostly associated with the much-maligned ‘Camera Club’ fraternity during his lifetime (and yes, a fraternity they mostly were, the vast majority male). He also wrote books that catered for the ‘hobbyist’ photographer – but then in his lifetime there was very little scope to do much else if you wanted to earn a crust from your photographic interests.

Flyer for van Wadenoyen’s studio in Duke Street, Cardiff.

I discovered that he had been a founder of The Cardiff Rotary Club in 1917 (see link below) and had a commercial studio in Duke Street, Cardiff, at one point.

Cheltenham swimming pool, 1940s, by van Wadenoyen

For a photographer, there are surprisingly few of his photographs floating around the internet. I initially found one, from Cheltenham Art Gallery and Museum, shown on the right.

Edward Street & Edward Terrace, Cheltenham by Hugo van Wadenoyen, 1936


St Paul’s London





There are other small images dotted around, including the two tiny examples shown here of St Paul’s, London and a street in Cheltenham, which begin to indicate his interests and his style of documentary work. Cheltenham Local and Family History Library also lists a collection of ‘1930s views by Hugo Van Wadenoyen’.

An interesting link to follow up at some point is an article written by Colin Osman (of Creative Camera fame) for the Royal Photographic Society Historical Group journal Photohistorian. It’s entitled: “Hugo van Wadenoyen — Landscape Revolutionary.” So Colin Osman – a man who certainly knew a thing or two about photography – reckoned that Hugo was worthy of an article and ‘Landscape Revolutionary’ is a pretty impressive accolade.

[You can view the article here: Landscape Revolutionary.] 
The first edition of ‘All The Photo Tricks’, 1940

Another intriguing link is that he actually features on the cover of Edwin Smith’s famous hobbyist ‘masterwork’ – All the Photo Tricks. Not the baby, but the shadowy figure with cigarette in mouth and medium format camera in hand, obviously van Wadenoyen.

Edwin Smith was doing a lot of work with Focal Press around the time that van Wadenoyen was also publishing his raft of books with them. It’s quite possible the two knew each other. On the other hand, it may have been Focal Press’s editorial team who decided on the cover design and there may be no direct connection – although Smith does use several photographs by Van Wadenoyen to illustrate his book.

The University of Texas, Harry Ransom Center, has one picture by van Wadenoyen in its collection. A portrait of the important photographer E O Hoppé.

When you Google Hugo van Wadenoyen you get quite a few links now, many more than when I first wrote this article in 2012. Most are related to the many books he wrote, or that his photographs appeared in.

The French edition of ‘Daylight Indoors’

As far as I can ascertain, these included:

  • All About Against the Sun Effects and Your Camera
  • All About Children Indoors and Your Camera
  • All About Daylight Indoors and Your Camera
  • All About Landscapes and Your Camera
  • All About Pictures in Town and Your Camera
  • All About Portraits and Your Camera
  • All About Against The Sun
  • Making an Enlarger From Functional Plans
  • One Lamp Only and Your Camera
  • The Second Lamp and Your Camera
  • Photographing People: Ways to New Portraiture
  • All About Composition and Your Camera
  • Daylight Indoors and Your Camera
  • The Art and Technique of Taking Portraits
  • Wayside Snapshots

These are all fairly standard fare of the kind being produced for the burgeoning amateur photography market of the time. But perhaps van Wadenoyen’s contributions to this genre differed from many because of his rather radical views on photography. The owner of Focal Press was Andors Kraszna-Krausz  ‘…who was his friend and publisher’, according to Colin Osman’s essay. Edwin Smith was good friends with Kraszna-Krausz too and he also contributed to the ‘All About…‘ series; so there seems to be a good chance that he may have had contact with van Wadenoyen at some point.

Apart from ‘Wayside Snapshots, one other book from the list above bears special mention.

The cover of Photographing People


Some of the glowing reviews published on the jacket of ‘Photographing People’.


Focal press books were usually illustrated with photographs by various photographers but in ‘Photographing People‘ are many portraits by van Wadenoyen himself.

Amongst those he selected to accompany his own are some by Bill Brandt, Cecil Beaton, Man Ray and Hubshman, better known as Kurt Hutton, the famous Picture Post photographer. The book also includes a formal portrait of King George VI by van Wadenoyen, so he was obviously well connected.

I had a request recently from a visitor to this site to restore an old portrait of a family member taken by van Wadenoyen. It is typical of his portrait style and worth including here. It is of Thomas Smailes, photographed in 1919 in van Wadenoyen’s Cardiff studio.

Shown below are a few of the photographs from Wayside Snapshots that caught my eye. The similarity to much of the work Raymond Moore went on to produce is evident and illustrate the style of landscape imagery that van Wadenoyen pioneered.

van Wadenoyen’s blue plaque in Cheltenham

Here are a few links thrown up by a Google search, but perhaps the most notable (and yet to be fully explored) source is the invaluable RPS Journal Archive, fully searchable from 1853 to 2012. There appear to be many references to Hugo in this collection.

The RPS Journal Archive search for van Wadenoyen

The sound of one hand clapping – Francis Hogson
February 2012 Bulletin of the Cardiff Rotary Club (Flash site)
British Photohistory – mention of van Wadenoyen and the Combined Societies
The Wilson Collection information sheet on van Wadenoyen (PDF)

A few other random images that I’ve found on the web. The formal portraits published in Amateur Photographer in 1918, presumably from his Cardiff studio, show that he was an accomplished studio portraitist even then. Note that he is credited as ‘Hugo van Wadenoyen, Jnr’ as his father was also a professional photographer (see Colin Osman’s essay.)

Obituary for Hugo van Wadenoyen, 1959

But there is surprisingly little information in the public domain about the man. Judging by his obituary in the Cheltenham local paper (see right) he died, in 1959, alone and almost forgotten.

The back stamp on the Thomas Smailes portrait


No 5 Windsor Place, Cardiff, site of his studio.